Natural Search Results
The natural search result or sometimes called native results, is where your site can be found inside the body of a search engine page. These are free listing results, so all competing websites have the same base to start from. The exact results of your site are based on a number of criteria such as content, keywords, back links, and outgoing links. The major search engines, Google, Yahoo! and MSN, all use keyword algorithms to determine your web page’s search results. Paid adverting is independent of the natural keyworded results.
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